Marketing consultant, medical doctors, plastic surgeons, dentists, chiropractors.

	"I Un-Advertise, do you?" Helmut Flasch CEO and FOUNDER The ‘ UN-Advertising ’ Concept Flasch Business Expansion
Dear Doctor, Most companies and definitely almost all practices who do advertising alone are throwing their hard-earned money out the window. They might increase the total collection but almost never the bottom line. The reason is simple: advertising is hardly noticed and definitely not believed. The amount of advertising in America is way way up but for most it means less and less profits. There IS a place for advertising but it is after - and only after a reputation, trust, name, etc. has been recognized by the public. It would not matter how long you are in this neighborhood already and how many people you think know you - maybe they do know you, but IF they are not coming in large quantity to your practice then your “brand” is not known, trusted, liked, remembered, looked as better or different! It simply means that NOT enough OTHER people in the community are doing the marketing - word-of-mouth - for you. Doing any advertising BEFORE you have created a brand called “YOU” will dead end. People don’t believe in advertising. You and your competitors all sound alike and thus the public cannot decide which to choose. They are hit by 500 advertising appeals per day! The methodology to create a positive name, image, and perception to make the public choosing you over your competition is called Un-Advertising. There hardly is any major brand in this and other countries which has not been created FIRST by using the concept of Un-Advertising. The missing link with most business people is that they do not know that Un-Advertising is the ONLY thing which can and will start the fire - it is the spark - and without this spark, there is no fire - thus no wind can spread this non-existing fire! Advertising is the wind and doing advertising without first establishing a position or perception which was put in peoples mind by other sources than you will be a waste of money. UN-Advertising, not more advertising, is the answer! Un-Advertising makes your message believed, builds trust, increases patient loyalty and makes you standing out from your competition. It is the difference of just making it and reaching your goals in a time where reaching one’s goals, while being a doctor, is becoming increasingly more difficult. Un-Advertising will make your dreams come true! Sincerely, Helmut Flasch CEO and Founder Flasch Business Expansion
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