Why Profit Centers and MLM's don't Work for
Most Professionals

There are TWO reasons:

1. The practitioner is not establishing a new line (system) on which the new products get presented fairly automatically and with the same regularity as the other procedures the patient undergoes while in the office. I mean you would not forget to ask the patient for a health history or get his exam done or get his Social Security number and other data - or would you? An iron clad system or flowchart, which ensures that the product always gets presented, is a must.

There is however one more sub-factor on this point #1 and that is: you better establish the reason or the need for buying your supplements with your patients with a test or something of the sort, which clearly shows the patient that there is a need. Such a testing device exists. People believe tests more than your word - thus use tests and use tests till you drop or your results of selling your products will be low.

2. Doctors do not set up a completely separate and utterly professional and commercial sales department to create down-lines such as other practices or other suitable establishments. After that, these down-lines will sell those products according to point #1 and which likewise will be taught how to establish a separate professional commercial sales department to recruit more distributors for them according this point #2, thus continuing the growth of your down-lines.

And because MLM's big money is in other people selling the product and you getting overrides, the whole MLM plan fails if you do not recruit in huge quantity. Of course it also fails if you and your down-line do not sell the product. Thus the above two steps must be implemented to ensure success no matter what MLM -no matter what business. It is never the particular MLM - it is always the lack of the above two steps. Keep in mind that these are TWO distinct steps --trying to mix the selling of products and the recruiting together and trying to do it all as a "one man show" is poised for failure.

As Paul Getty once said:
" I'd rather make one dollar from a hundred people than a hundred dollar from my own effort."

Having hundreds of outlets which have an existing flow of people who could use your product and whose owner of each outlet is eager to promote this product is what will bring you financial independence in a few short years.

Let's talk about point number two a bit more:

I have spoken to hundreds of doctors who have attempted some MLM and, after a few years of rejections from their peers and friends, they gave up.

Never mind those extra hours after office many of them spent on traveling to seminars, which do NOT teach a system which easily can be duplicated by doctors. Those motivational seminars are there to do just that, motivate people, but you are already motivated otherwise you would not have signed up.

In those meetings you also learn how the distributor can talk to anyone he knows or meets on the street! There is nothing wrong with that - the "talk to everybody system" which every MLM company in the universe promotes with great fanfares.

But it is the slow boat to China and definitely NOT suitable for most professionals!

Just because a system is successful there is no reason that one could not find new ways of doing it even better, and the above two points do just that. The point of completely separating the sales of products from the recruiting of new distributors, take the clever but clumsy "sell to a friend" MLM system, into a sophisticated business principle while not compromising the basic and powerful MLM principles.

When starting a new project you always must make sure that it does NOT interfere with what you are doing now. You must always have extra staff, extra money and extra time, otherwise you better not engage in a new project.

Going out for lunch with a professional colleague and "casually" mentioning this "new thing" which you are involved in usually ends up with you feeling somewhat degraded - especially after you have been shut down a few times with a " you are into that too?"
The truth is such efforts are simply not enough.

Thus start a new sales crew, which does the recruiting for you. You are needed IN your practice as a doctor and as a leader - it is THAT professional reputation which you are after and which also will make your MLM a great success. Do not rob your practice from your presence by being sidetracked doing something you really don't like all that much and probably are not even good at.

Getting side-tracked with those casual recruiting efforts could be compared to a bridge builder who build the first pillar on one side of the river and who then takes this very same pillar and put it on the other side of the river instead of building a second pillar. It's totally unworkable. Can you see how this bridge would NEVER be crossable?

Well, that is how it works if you try to add an additional business but do not set up an additional infrastructure with people, money and all the necessary tools.

The recruiting of new distributors via your new sales crew should not limit itself to your geographical area, but should be done all over the country.

When planning to become successful, it is not advisable to think that your product will only be bought by people who already know you. Well, you will sell some to those people of course, but if you have similar experiences as I and other people I know then you know that the first people to shoot you down are the close friends and relatives.

After all, the author Robert T. Kiyosaki of "Rich Dad Poor Dad" fame, says that many of his friends have not only NOT followed his advice even though they saw his success, but have sent him materials on why his ideas will not work even though he has already succeeded in it. If that can happen to an extremely successful guy like Robert T. Kiyosaki then what do you expect from those acquaintances of yours?

Yes, talk to them about your opportunities, give them a chance for sure. It would be a crime not to offer health and financial opportunities with residual income to them. But at the same time do what successful businesses do --create departments, even different companies, hire people, make a strategic plan, think big, ensure that it all gets executed and you will see huge success!

You probably say, isn't MLM all about other people selling your products and only getting paid when they actually sell it and thus no time and energy investment ever?

Well yes, but did you see it working for you and other doctors and if it did, do YOU really want to do all this selling of products and all this recruiting of other doctors, friends, neighbors, and patients who even if you succeed with a few they will usually not carry the torch the way you wanted them and thus once again, NO MONEY?

I think that the most important facts to you are:
a) The product helps people to be healthier.
b) That you personally do not have to spend too much extra time (if any)
c) That you somehow have a system which makes patients accept the product in fairly high percentages from your staff and not necessarily from you directly.
d) That you do not have to go through all those rejections from patients and especially not from other doctors whom you might want involved in this.
e) That you make lots of money which will be residual income and which will not stop - even grow - regardless whether you own your practice or not.

Besides the most money lost is NOT the money you sometimes lose but the money you never make. Does that make sense to you?

Again, lets quote Robert T. Kiyosaki:

"I have never seen a successful person who did not lose lots of money, but I have seen many poor people who never lost any thing"

Another quote from his book:

"The Guy sitting with firewood in his arms on a cold freezing night, and he is yelling at the pot-bellied stove, "when you give me some heat then I will put some wood in."

And when it comes to money, love, happiness, sales, all one needs to remember is first to give what you wanted and it will come back in droves.

You might need to spend a few hundreds for a few weeks or months to get the above system going but you will create a retirement fund of unimaginable proportions.

Summary:
1) Regardless of what product you choose for your extra profit center, make sure that you have a way to have tests, which show the potential customer that he needs your product. Tests are the missing link to the success of selling wellness products such as supplements. This test will also be a great additional reason why those patients who bought your wellness supplements will tell their friends about you. It makes you different and special with many options - it gives patients the feeling that you care. It will help in bringing in more new patients for you - it will be a practice builder.

2) Set up a separate 'department' in your office that can take care of your MLM for you. If you are serious to create a workable MLM or Profit Center in your office, call us to set you up, teach you, and even create your sales team for you.

Helmut G. Flasch
CEO Flasch Business Expansion

Recommended Reading:

My Business Philosophy

The Grocery Store Future of the Practitioner

Insurance Deductibles

It works so well!!!

Listen to the lecture by Paul Zane Pilzer one of the Nation's greatest Economist who was economics advisor to two US Presidents.
Mr. Piltzer talks about the "Next Trillion" dollar industry.

Listen to the lecture by Nathan Ricks as he explains Robert T. Kiyosaki's basic principal from his book "Poor Dad Rich Dad" why most people retire on social security and how the self employed doctor, lawyer, accountant and consultant by statistic has a very hard time to be part of the 1% who make it.

Hint: You could right click on any of the above links and select "save target as.." to save a copy of the lecture on your computer, burn to an audio CD, and listen to anytime you wish.